Philip Morris Drives Tobacco Industry’s Smoke-Free Pivot as ZYN and IQOS Reshape Global Nicotine Market
Philip Morris International has emerged as the dominant force in the global tobacco industry’s ongoing transformation away from combustible cigarettes, with its smoke-free product portfolio now accounting for more than 40 percent of total company revenue and its ZYN nicotine pouch brand commanding close to two thirds of the US oral nicotine market by value. […]

